2024 Engagement Guide for Calm Communications

Organizations around the world continue to be concerned with their people’s mental health and its impact on how they show up every day. It’s important to proactively prioritize preventative mental health care to make sure your people feel supported anytime, anywhere.

We want to partner with you to bolster your mental health programming by regularly communicating the value of Calm to your organization. Your people can then cultivate healthy habits that have long-term impacts on their overall well-being.

View your year of Calm

How to Use This Engagement Guide

Our 2024 Engagement Guide is designed to make it easier for you to share mental health resources with your organization. We’ve created copy-and-paste templates with monthly themes that align to notable mental health moments throughout the year. Each template links directly to content in the Calm app so your people can access it easily.

Review the calendar to plan your programming

Copy and paste our pre-written email templates

Adapt our internal communications tool templates

Insert your unique sign-up link and instructions

Your Year of Calm

Follow the suggested cadence below to show your people how Calm can support their needs. We’ve aligned the monthly themes with notable mental health moments throughout the year. Our recommendation is to send out internal communications once a month to help your people consistently take care of their mental health and well-being.

Month	Theme
January	January Move with Calm New year, new habits. Most of your people probably want to make exercising part of their daily routine. This month’s content shares how they can get started even if they just have five minutes.
February	February Finding Balance We all try to seek a certain level of work-life balance at various life stages. At times, it might seem tough so this month’s resources focus on how to regain balance with ease.
March	March Getting Quality Sleep World Sleep Day is in March which is a great time to share Calm resources with your people so they can get the quality sleep they need every day.
April	April Reducing Stress Stress and burnout go hand-in-hand. These tools for stress management, burnout prevention, and recovery can ease your employees’ strain.
May	May Improving Anxiety It’s not healthy to be in a constant state of anxiety. Support your people with our curated resources to help them feel more calm and empowered to tackle any situation.
June	June Practicing Self-Care Self-care is a necessity—one that impacts how your people show up every day. Help them create a realistic and manageable self-care routine with our resources.
July	July Quick Reset Sometimes your people need a productivity boost during the day and all it takes is a quick break to help them reset and feel refreshed again. Share our resources to help them take effective breaks.
August	August Supporting Families Do your people know Calm is a family-friendly benefit? Help their families get started with our kid-friendly resources.
September	September Preventing Workplace Burnout Workplace burnout is on the rise as your employees struggle to do more with fewer resources on hand. This month’s content focuses on how Calm’s For Work content can help them take mindful breaks and prevent burnout.
October	October Navigating Hardships Most of us go through hard times alone and sometimes it can feel tough to ask for help. Support your people by providing our resources so they can take care of their mental health while navigating hardships.
November	November Practicing Gratitude Regular gratitude practice is beneficial for our overall well-being as it rewires our brain to think more positively, regulate our stress levels, and improve our sleep quality. This month’s content helps your people create a daily gratitude practice.
December	December Rebuilding Connections As we approach the holiday season, the feeling of loneliness can heighten especially for those who are isolated or lost loved ones. Direct your people to our resources so they can rebuild old connections and establish new connections to ring in the new year.