Personalizing mental healthcare: How leaders are merging tech, trust & empathy

Most consumers want to improve their health — and are interested in digital tools to help them do so. In fact, a recent McKinsey and Co. survey shows more than 50% of consumers are interested in digital tools from their health insurers or primary care providers that offer personalized tips and recommendations based on their own healthcare needs.

Many health plans are leveraging technology-based solutions to increase member engagement and care access, as well as reduce healthcare costs. But driving meaningful behavioral change with these tools and demonstrating value has been easier said than done.

In this Becker’s Healthcare Report, you’ll learn:

• Why traditional engagement approaches are lagging
• Why personalized care is key to promoting whole-person health
• The critical role of trust in behavior change
• How to secure leadership buy-in