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2023 Engagement Guide for Employee Communications

In recent years, the global workforce has started to express they want to feel happier and healthier at the workplace. That’s all possible when organizations take a preventative approach in supporting employees’ mental health.

Proactively communicating the value of Calm to your people is a critical component of this strategy. By regularly sharing mental health resources, you’re helping your employees develop healthy habits that promote overall whole-body care.

View your year of Calm

How to Use This Engagement Guide

Our 2023 Engagement Guide is designed to make your job easier. We’ve created copy-and-paste templates that cover themes that address the biggest mental health challenges. Each template links directly to content in the Calm app so your employees can access resources anytime, anywhere.

Review calendar below to plan your monthly programming

Copy and paste our pre-written email templates 

Supplement with our internal communications tool templates

Insert your unique sign-up URL and instructions

Your Year of Calm

We’ve created a cadence for this year that you can consider incorporating in your mental health programming. The content for each month is evergreen in nature—meaning you can use them at any time depending on what your workforce is facing. Our recommendation is to send the templates at least once a month to increase awareness and engagement with Calm’s offerings.

Month	Theme
January	January Moving Daily Coinciding with the natural desire to begin the new year with healthy habits, this month’s content highlights the ways that Calm makes it easier for your employees to move every day.
February	February Overcoming Hardships At times, it can feel daunting to cope with the weight of the world and life’s challenges. This month we provide support by sharing resources for navigating grief, helplessness, and uncertainty.
March	March Improving Sleep National Sleep Awareness Week and World Sleep Day make March a great time to highlight how prioritizing sleep supports a healthy mind. We’ll showcase the world-class sleep resources Calm provides.
April	April Minimizing Stress Stress and burnout go hand-in-hand. These tools for stress management, burnout prevention, and recovery can ease your employees’ strain.
May	May Reducing Anxiety Globally, as of 2019, 301 million people were living with anxiety. Help reduce stigma and provide resources to provide relief to your employees.
June	June Strengthening DEIB Together we’ll explore how to infuse DEIB into your mental health programming to create an inclusive work environment for your modern, diverse workforce.
July	July Calm for Work This month, we highlight Calm’s For Work collection. We’ll teach employees how they can integrate mindfulness into their workdays with pre-meeting meditations, guided movement sessions, and more!
August	August Calm for Families Calm Business is a family-friendly benefit. Together, we’ll explore the various ways Calm supports the entire family’s mental health from Calm Kids to our Nurturing Pregnancy Series.
September	September Trusting Ourselves What role does self-confidence and self- esteem play in mental health? This month we dive into the distinction and the tools we can use to cultivate both.
October	October Navigating Depression Not only is October National Depression and Health Screening Month, but it also hosts World Mental Health Day (Oct. 10). This month, we’ll shine a light on depression and provide tools for understanding and navigating its challenges.
November	November Expressing Gratitude Whether you celebrate Thanksgiving or not, gratitude has been scientifically proven to improve sleep, physical and psychological health, and increase mental strength.
December	December Fostering Connection As a conclusion to the year, we want to direct your people to Calm’s resources for building social connection, a key pillar to overall well-being.